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Industry Insights
The Virtual Events Institute Industry Insights is the place to keep up to date with the latest virtual and hybrid event news, opinions, and trends. We speak to industry leaders, event pioneers and break down the essential topics shaping the events industry.
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“Exhibitors needed to change their metrics from lead quantity to quality”
GTR CEO Travis Tucker shares five things event and exhibition organizers should consider when planning events.
Jul 19, 20213 min read


“All future events will have a digital element – it's simply not realistic to deny that”
Ben Hainsworth, MD of medical association EASL, talks to VEI editor Alison Ledger about pivoting to digital for EASL's annual congress.
Jul 8, 20211 min read


Digital disruption: How in-person events will change
As in-person events start making a comeback around the world, how will they be different?
Jul 7, 20214 min read


An Interview with... Hervé Sedky, President & CEO, Emerald
Hervé Sedky on his first half-year at Emerald, event trends, and the future of the industry.
Jul 7, 20214 min read


VEI deploys CLIPr improving accessibility and engagement of on-demand events
VEI’s library of training courses and events will be made searchable with CLIPr.
Jul 6, 20212 min read


Answers to Common Questions About Hybrid Events
This guest blog from platform provider RainFocus answers event planners' most common questions about hybrid events.
Jul 1, 20214 min read


Intrado Digital Media teams up with Encore
Intrado Digital Media and Encore have partnered to combine production and technology services to deliver enhanced event experiences.
Jun 30, 20212 min read


Virtual event analytics: 8 data points to measure your event’s success
Digitalized events can generate a wealth of data insights. Here are some expert tips from Falguni Jain of Hubilo.
Jun 29, 20213 min read


Why cybersecurity is essential when hosting an online event
The cybersecurity needs of virtual events by far outweigh those of physical events, says Anna Blaney, events and marketing executive of Cana
Jun 23, 20212 min read


Hybrid event sponsorship: 4 things to keep in mind
Some 67% of eventprofs plan to use hybrid as their go-to format once in-person events resume. Are you one of them?
Jun 22, 20214 min read


6 proven ways to enhance hybrid events for in-person and virtual attendees
There are proven ways to make hybrid events better, says Dan Vanchieri, chief revenue officer of Aventri.
Jun 16, 20213 min read


Tag Digital and VEI partner to launch benchmarking report on virtual events
Tag Digital and VEI have teamed up to create ‘The Virtual Event Marketing Benchmark Report 2021’.
Jun 14, 20212 min read


Watch: Interview with Hervé Sedky, President and CEO of Emerald
Video: Hervé Sedky chats to VEI editor Alison Ledger about his first half-year as President and CEO of Emerald.
Jun 9, 20211 min read


11 Questions for Your Post-Webinar Survey
The best post-event survey questions to ask.
Jun 2, 20213 min read


3 ways to get the most from your speakers at virtual events
Key tips to help event planners get the most from speakers at virtual events.
May 26, 20212 min read


Five myths about virtual and hybrid events
In an extract from their new book, Ben Chodor and Gabriella Cyranski reveal five myths about virtual and hybrid events.
May 25, 20214 min read


Virtual Events Institute eyes global growth with expansion into Asia with BSG partnership
The Virtual Events Institute (VEI) has formed a partnership with Business Strategies Group (BSG) to roll out the VEI Certification in Asia.
May 24, 20211 min read


Case study: How the Specialty Food Association went virtual with Balluun
How the Specialty Food Association went virtual with Balluun’s platform and delivered 55 sessions and 25,000 leads to exhibitors.
May 21, 20213 min read


Designing a design session: how to generate great event ideas in 15 minutes
Arianna Rehak, co-founder and CEO of Matchbox Virtual Media, reveals how the company co-created 16 pages of event ideas in 15 minutes.
May 13, 20213 min read


How is the digitization of events impacting talent, skills, jobs, and careers?
Event organizers discuss the impact of digitization on talent. Here are six observations to watch out for in 2021 and beyond.
May 13, 20212 min read
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