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Virtual event analytics: 8 data points to measure your event’s success

A major advantage of digitalized events is the wealth of data, analytics, and insights they can generate. Here are some expert tips from Falguni Jain of Hubilo.

The new digital location of events makes it possible to track every single movement and action performed by attendees. This provides a goldmine of information to measure ROI and learn about audience behavior from key insights.

However, the flip side to having so much data available within arm’s reach is that it can easily get overwhelming. Choosing the right data to rummage through may seem puzzling at first glance. But it doesn’t have to be.

If you are wondering how to measure your event’s success and make intelligent, data-backed decisions, here’s a list of key data points that you can consider:

1. Total tickets sold and total payout: This metric indicates how many tickets were sold online and what total revenue was earned. By factoring in the total cost of the event, this metric can help you calculate event ROI in monetary terms.

2. Total no. of logged-in attendees: This is a good metric to track the actual event turnout and to get a sense of the drop-off rates from registrations.

3. Daily no. of logged-in attendees: This is especially important for events with a duration of two or more days. It gives an idea about speaker and session popularity. It also indicates the days of the week that are likely to experience more turnout and is helpful when planning future events.

4. Session analytics: This data helps to measure the response and feedback for different sessions at your event. It is also an indicator of attendee engagement. You can look at metrics such as total or unique number of session views, total or unique number of session replays, average session ratings, the total number of session ‘likes’, poll responses, questions asked, number of session chat messages, and many more.

This will not only give you a performance overview of all the sessions but also a report on the receptivity of individual sessions, so you can decipher the ones that resonated the most with your audience.

5. Speaker analytics: In order to gauge the popularity and effectiveness of various speakers at the event, you can view metrics such as their average rating, the total number of profile views, and bookmarks received. Using these insights, you can identify speakers you would like to invite for future events and those who you’d want to steer clear of.

6. Event feed activity analytics: The social feed on the virtual event platform is a good place for attendees to interact with each other on a public forum. You can measure attendee engagement by reviewing parameters such as number of event feed posts, types of posts (e.g. text, polls, photos, and videos), number of comments, number of likes, most active participants, etc.

You can even review a feed words cloud that includes the most common words used in the event feed posts. This is a great way to understand the overall attendee sentiment.

7. Attendee networking analytics: If you want to know whether you are hitting the mark when it comes to delivering valuable networking experiences, then here are some of the key data points to look at:

  • Total number of chat messages exchanged

  • Daily and total number of lounge meetings conducted

  • Daily and total number of 1:1 and group meetings conducted

  • Average meeting lengths

  • Total number of participants

  • Total hands raised and chat messages exchanged during group meetings

  • Total number of profile views, bookmarks, and business cards dropped, etc.

8. Sponsor and Exhibitor analytics: If your virtual event depends on exhibition and sponsorship revenue, it’s critical you provide your partners with data to justify their ROI. Here are some share-worthy metrics:

  • Total number of booth visits

  • Total number of business cards dropped

  • Booth engagement metrics such as the number of likes, product image or video views, and CTA clicks

  • Lead generation data

  • Clicks and impressions on sponsor assets such as event banners and display ads

Lastly, remember that your event’s success depends heavily on an intelligent virtual event platform that lets you track and measure the analytics that matter most to you. So, choose wisely.

This content is sponsored by Hubilo.

Author Bio: Falguni Jain is a content marketer for Hubilo, the virtual + hybrid event platform built for engagement and event excellence. Hubilo's mission is to drive engagement - first and foremost - yielding greater business results. Engagement with your deeply branded experience, paired with our proactive and full-time customer success team ensures every event run on the Hubilo platform executes perfectly every time.


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