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Industry Insights
The Virtual Events Institute Industry Insights is the place to keep up to date with the latest virtual and hybrid event news, opinions, and trends. We speak to industry leaders, event pioneers and break down the essential topics shaping the events industry.
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Case study: How AFL turned to online gaming events and what organizers can learn
To keep players and fans engaged and connected, the Australian Football League turned to gaming events.
Feb 4, 20214 min read


Event tech leader Jennifer Brisman on the future of events
Jennifer Brisman set up VOW, a communications hub for event planners. Here she talks about her business and industry fragmentation.
Jan 28, 20214 min read


What’s Tomorrow Like?
Intelligent insights and a thought exercise for event planners from guest blogger and serial entrepreneur Sanjib Kalita
Jan 27, 20213 min read


13 expert quotes: How to build community around virtual events
Quotes from Eric Ly, founder of Hub and co-founder of LinkedIn, and event experts from FT Live, Freeman Company, MDG and MeetingPlay.
Jan 26, 20214 min read


Hybrid events will “allow us to generate new data with no global restrictions”, says VEI CEO
Speaking at an event, organised by The Economic Times India, VEI's CEO, Sophie Ahmed, gave a keynote talk on monetizing digital events.
Jan 22, 20211 min read


Five hybrid event examples that really worked
The imperfect storm of new tech and the forced shift to virtual in 2020, means pivoting to hybrid events isn’t as hard as it used to be.
Jan 21, 20214 min read


10 virtual audience engagement hacks
Here are 10 ways to capture, excite and keep attendees hooked.
Jan 21, 20212 min read


A few thoughts on… hybrid events
Hybrid events are about bringing people together when it matters most. Sponsored by Brella.
Jan 18, 20212 min read


Monetizing virtual events: There are "riches in the niches”
VEI hosted a roundtable on ‘Monetizing Virtual Events’ this week with VEI CEO Sophie Ahmed and VEI director RD Whitney.
Jan 18, 20212 min read


The ultimate checklist for choosing a venue for hybrid events
Hybrid events are one of the most powerful tools event organisers have to grow their businesses in 2021 and beyond. Here are six key...
Jan 13, 20213 min read


Interview: Google’s Sofia Altuna on virtual events
Google’s Sofia Altuna offers insight on how the search giant pivoted to virtual.
Jan 13, 20214 min read


SISO and the Virtual Events Institute Announce Certification Member Benefit
The Society of Independent Show Organizers (SISO), the international body for companies who own, produce, or provide full-service...
Jan 12, 20212 min read


Interview with RTPI's Dipty Patel: "Up-skilling has been the biggest challenge”
Dipty Patel, events manager of the Royal Town Planning Institute, talks about the challenges and surprises of switching to virtual.
Jan 11, 20214 min read


Seven event experts share quick-fire tips on digital-first delivery
We asked VEI’s online training module leaders for their top tips on monetization, sales tactics and audience engagement.
Jan 8, 20212 min read


Case study: How The Other Hundred's awards went online with Award Force
The Other Hundred, a worldwide initiative recognising photographers, created a digital awards program using Award Force software during...
Dec 30, 20203 min read


Delivering and monetizing hybrid events: Five takeaways from the VEI & Brella summit
Five key quotes from VEI’s recent virtual summit, ‘Delivering and Monetizing a Hybrid Event’, sponsored by Brella.
Dec 23, 20202 min read


The sustainable future is hybrid
Hybrid and virtual events are a greener alternative to in-person events, says Hubilo's Falguni Jain.
Dec 23, 20202 min read


Virtual Events Institute announces first 10 certified professionals
The Virtual Events Institute (VEI) has awarded its first 10 event professionals with VEIP Certification.
Dec 22, 20202 min read


Virtual Events Institute and Explori Announce Partnership
The Virtual Events Institute and Explori, the international events research consultancy, have announced a partnership.
Dec 18, 20201 min read


Interview: How Imex CEO Carina Bauer moved two global exhibitions online
IMEX Group CEO Carina Bauer reveals how she moved two global exhibitions online
Dec 16, 20204 min read
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