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Industry Insights
The Virtual Events Institute Industry Insights is the place to keep up to date with the latest virtual and hybrid event news, opinions, and trends. We speak to industry leaders, event pioneers and break down the essential topics shaping the events industry.
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May 11, 20215 min read
Five questions with... Tim Groot, founder of Grip
The major challenge for commercial organizers is that anybody with a zoom account is a competitor, says Tim Groot, founder and CEO of Grip.

May 10, 20212 min read
Virtual event surveys: 5 key questions to ask exhibitors and sponsors
Useful insights on how to design a post-event survey from Natalie Campbell-Reid of Explori.

May 4, 20212 min read
Virtual Events Institute announces new collaboration with Hyatt
The Virtual Events Institute (VEI) is teaming up with Hyatt to provide Hyatt's event customers with the VEI certification course.


May 4, 20215 min read
5 Questions With… entrepreneur and event tech expert, Marco Giberti
Tech should not replace face-to-face events – it should improve it. Tech is part of the solution for the future, says Marco Giberti.


Apr 29, 20212 min read
What #eventprofs need to know about the hybrid event matrix
The Hybrid Event Matrix is a useful concept for event planners, says Jelmer van Ast, founder and CEO of Conference Compass.


Apr 29, 20211 min read
AEV and VEI announce partnership
The Association of Event Venues (AEV) and the Virtual Events Institute (VEI) have formed a strategic partnership.


Apr 28, 20213 min read
VEI Alumni Stories: Mark Gordon, ExpoPlatform
Mark Gordon joined ExpoPlatform after completing the VEI Certification Program. Read his review of the course, plus his top tips.


Apr 28, 20211 min read
MPI UK & Ireland partners with Virtual Events Institute
Meeting Professionals International’s (MPI) UK & Ireland Chapter has partnered with the Virtual Events Institute (VEI).


Apr 26, 20214 min read
How to... generate revenue from community building
Sophie Ahmed, CEO and co-founder of the Virtual Events Institute spoke to Michael Gietzen, MD of Identity Group, about communities.

Apr 26, 20213 min read
The Latest Thinking on Hybrid Events
Quick-fire tips and insights from six events industry leaders on how to define, utilize and optimize hybrid events.


Apr 23, 20213 min read
WINNERS OF VEI’S VIRTUAL & HYBRID EVENT AWARDS 2021 ANNOUNCED
The winners of the Virtual Events Institute’s (VEI) first Virtual & Hybrid Event Awards were revealed at a broadcast event from ExCeL London


Apr 22, 20212 min read
VEI Alumni Stories: An agency perspective
Dionne Holder, previously managing director of Freeman in China, reviews VEI’s certification program.


Apr 21, 20214 min read
Opinion: Events as platforms
Modern events will need to measure success as digital platforms and marketplaces do, says Marco Giberti, founder of Vesuvio Ventures.


Apr 15, 20213 min read
11 Ways to Design a Truly Accessible and Inclusive Virtual Event
The one key factor that constitutes a great virtual event, albeit often neglected, is one that accommodates every audience member.

Apr 13, 20215 min read
How top marketers drive better experiences and engagement
ON24 surveyed 130 B2B marketers to create its 'Experiences Everywhere Report'. Here are the key findings...


Apr 12, 20212 min read
Cvent and Virtual Events Institute form strategic partnership
The Virtual Events Institute (VEI) has unveiled a new partnership with meetings, events, and hospitality technology provider, Cvent.


Apr 12, 20212 min read
8 things eventprofs are saying and seeing with digital event sponsorship
Speaking at one of VEI’s recent focus groups, eventprofs discussed pain points and solutions on the topic of sponsorship at digital events.


Apr 8, 20213 min read
VEI Alumni Stories: A venue perspective from Marina Papadopoulou
In our new VEI alumni series, we speak to Marina Papadopoulou of Church House Westminster about the VEI Certification Program.

Apr 1, 20214 min read
Tech Talk: Experts discuss engagement ideas for digital events
A stellar line-up of event tech experts shared ideas on engagement before, during and after digital events at VEI's latest Tech Talk.

Mar 23, 20213 min read
Post-event surveys: 5 ways to increase response rates at digital events
Five ways to banish survey blues from event survey and research specialists, Explori.
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