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Industry Insights
The Virtual Events Institute Industry Insights is the place to keep up to date with the latest virtual and hybrid event news, opinions, and trends. We speak to industry leaders, event pioneers and break down the essential topics shaping the events industry.
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Sep 8, 20214 min read
How to achieve successful benchmarking at virtual events
A panel of super-smart event industry leaders shared their insights and tips for successful benchmarking.

Sep 7, 20211 min read
MootUp partners with BlueJeans Events
MootUp partners with BlueJeans by Verizon to reimagine virtual events with 3D, VR and AR immersive environments, avatars and AI chat-bots.


Sep 7, 20213 min read
Ultra-Low Latency Video: the secret to effective online events
Everything you need to know about latency in virtual events, courtesy of video streaming company, Ceeblue. More than 18 months into the...


Sep 7, 20214 min read
VEI Alumni Stories: Celeste Whitaker, Fizz Marketing
Celeste Whitaker, founder of Fizz Marketing Events Management, on why she chose VEI’s Certification Program.


Sep 6, 20218 min read
Three agencies on the future of events
Three agencies – George P. Johnson Experience Marketing, Jack Morton, and Opus Agency – discuss the future of events.


Sep 6, 20214 min read
An Interview With... Paul Miller, CEO, Questex
Paul Miller, CEO of Questex, shares his biggest learnings and tips for getting to the top in the events and media industry.

Sep 3, 20214 min read
Case Study: TEDxLeuven’s 3D virtual event
A TED event in Leuven, Belgium, recently teamed up with MootUp to host a 3D virtual event.


Sep 2, 20213 min read
Five ways to monetize your virtual event
Five virtual event monetization strategies to guarantee bang for your buck. By Falguni Jain of Hubilo.

Aug 16, 20212 min read
Case study: United Nations 75th anniversary celebration goes virtual with MootUp
A United Nations’ office in Spain marked the organization’s 75th anniversary with a virtual event, powered by event MootUp.


Aug 10, 20213 min read
17 creative ways to offer more value to exhibitors
Deliver more value to your exhibitors at online trade shows with these top tips from guest blogger Falguni Jain of Hubilo.


Aug 5, 20213 min read
VEI Alumni Stories: Chris Lee, Informa
Chris Lee, managing director of Vitafoods, Informa Markets, shares his review of the VEI Certification Training Program.


Aug 4, 20212 min read
Digital disruption: Six career tips for event organizers
Six senior event leaders offer their top career tips for event planners.


Aug 3, 20214 min read
How can event organizers future-proof their careers and businesses?
Future Event Roles and Skills: Talent, Training, and Succession Planning for Tomorrow’s Events.


Aug 1, 20212 min read
An Interview With... Courtney Muller, Clarion Events
Courtney Muller, Chief Corporate Development & Strategy Officer of Clarion Events N. America, shares her top tips for organizers.


Jul 28, 20212 min read
Valuable hybrid event lessons from the sports world
Insights from Michael Guerriero, president of Digitell.


Jul 28, 20212 min read
Are virtual events too casual?
Here’s how to add some professional polish, courtesy of Neal Woodson of innoVia Productions.


Jul 26, 20214 min read
Tracing the digitalization of events since 2005
Anthony Smith, co-founder of 3D-VR, looks back to 2005 to trace the events industry’s journey to a digital era.


Jul 22, 20213 min read
11 virtual events done right
Zuddl takes a look at 11 virtual events that stood out in the past 12 months.


Jul 21, 20214 min read
Forget hybrid events – it's about a hybrid world
VEI advisor and entrepreneur Marco Giberti shares must-read insights on the future of hybrid events.


Jul 20, 20213 min read
From Hybrid to 365: Digital platform models for trade show organizers
With 24/7/365 platforms predicted to be the most disruptive new technology, which one is right for your events and exhibitions?
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