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Virtual & hybrid demands a new approach for event marketers

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Fully CPD Accredited


On-demand Learning - 100% Online. Learn Anytime. Learn Anywhere

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Gain an industry recognized certification

With access to global audiences, new metrics, and opportunities for brand expansion on a scale never seen before, event marketers need to adapt their campaigns for virtual and hybrid.

The VEI Marketing Pathway delivers expert strategies, practical tactics and provides you with the skills behind the world’s most successful virtual and hybrid events. Learn anytime, anywhere, and at your own pace.

Key skills learned

  • How to increase audiences for your virtual and hybrid events

  • How to maximize attendee conversion and drastically reduce “no-shows.”

  • How to use new metrics and data to maximize event success

Student Net Promoter Score 

Chosen by global brands, including:

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VEI Marketing Skills Pathway modules


Introduction to Virtual Events

What is a virtual event? Understand the components of online events and the key differences between virtual and physical.

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Building Your Online Event Community

Follow our detailed module on community building in a virtual environment to get close to your market and learn exactly what they need and want.

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Attracting Your Audience

Discover the key differences and critical success factors behind generating great audiences.

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Introduction to Hybrid Events

Gain insights and detailed know-how on how best to deliver hybrid events, the likely future for all events.

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Measuring Success Post-Event

Virtual events are opening up a new world of event metrics - find out what you should be measuring and how to use it for growth.

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You choose when and where you learn

The VEI Skills Training Programme is on-demand and accessible anywhere in the world to fit around your working day. Whether you chose to do an hour a day or complete the pathway in one sitting, you have the freedom to define your learning.

Over 2,000 global events professionals have chosen the VEI Skills Program

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Marvin Pinto, Project Manager, 1st Arabia Tradeshows & Conferences

It was great to learn more about the digital elements and about the different tools required for measuring the overall success of the marketing campaign. The examples are valuable and industry-related so this allows for a quicker grasp of concepts.


Heather Cook, Special Events Project Manager, WWF

Clear, informative, and easy to understand. Really easy to learn tangible ways to positively impact future marketing of virtual events.


Emily Hutton, Marketing and Communications Manager, Forum Europe

I enjoyed the coherent breakdown of different marketing techniques and focus in relation to maximizing attendance for a virtual event. The worksheets for the persona mapping out and then relating the positioning messaging to each one was a nice way of working through the theory.

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Who is the VEI Skills Program for?

The VEI Skills Program is for any event professional looking to upskill to deliver excellent virtual and hybrid events.

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Fully CPD Accredited


On-demand Learning - 100% Online. Learn Anytime. Learn Anywhere

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Gain an industry recognized certification

A dynamic learning experience

Rather than broad “catch-all” single trainer sessions, the VEI Skills Program is delivered by multiple subject matter experts. This ensures you only get the most qualified knowledge and insight.

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Our global leading Subject Matter Experts

By joining the VEI program, you will benefit from the knowledge of 17+ global leading subject matter experts, from across many event models and sectors.  All are specialists in their specific areas of virtual and hybrid events, which means that you have access to THE most relevant information for each module

Gabriella Cyranski
Marketing Strategist
Intrado Digital Media
Eric Louw
Managing Partner
The Social Effect
Laura Davidson
Tag Digital
Vanessa Lovatt
Chief Evangelist
Dawn Dennis
Founder & Event Director
Continuity Consulting Limited
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Community vs standalone pathway – which shall I choose?

We believe a critical part of learning is peer-to-peer-based, which is why we have created the VEI Skills Community. Membership includes discounted training rates and access to industry reports, networking, exclusive events, and on-demand content. 


If you would instead prefer just to take the standalone training pathway, this absolutely fine, you have the flexibility to shape your learning experience.

Chosen by 2000+ global event professionals

The VEI Skills Program has been chosen by thousands of global event professionals representing event organizers, corporates, venues, media, associations, and academia.

VEI Students Include
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Upskill your entire team

Transform your team into virtual and hybrid event superstars. Contact us for group and enterprise training rates.

Skills Community Brochure
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Fully CPD Accredited


On-demand Learning - 100% Online. Learn Anytime. Learn Anywhere

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Gain an industry recognized certification

Join the Skills Pathway

Save over $140 on our pathway courses, plus access exclusive content and networking, by becoming a VEI Skills Community Gold Member.

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