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MARKETING SKILLS PATHWAY

Virtual & hybrid demands a new approach for event marketers

Fully CPD Accredited

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On-demand Learning - 100% Online. Learn Anytime. Learn Anywhere

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Gain an industry recognized certification

With access to global audiences, new metrics, and opportunities for brand expansion on a scale never seen before, event marketers need to adapt their campaigns for virtual and hybrid.

The VEI Marketing Pathway delivers expert strategies, practical tactics and provides you with the skills behind the world’s most successful virtual and hybrid events. Learn anytime, anywhere, and at your own pace.
 

Key skills learned
 

  • How to increase audiences for your virtual and hybrid events

  • How to maximize attendee conversion and drastically reduce “no-shows.”

  • How to use new metrics and data to maximize event success

+85
Student Net Promoter Score 

Chosen by global brands, including:

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VEI Marketing Skills Pathway modules

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Introduction to Virtual Events

What is a virtual event? Understand the components of online events and the key differences between virtual and physical.

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Building Your Online Event Community

Follow our detailed module on community building in a virtual environment to get close to your market and learn exactly what they need and want.

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Attracting Your Audience

Discover the key differences and critical success factors behind generating great audiences.

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Introduction to Hybrid Events

Gain insights and detailed know-how on how best to deliver hybrid events, the likely future for all events.

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Measuring Success Post-Event

Virtual events are opening up a new world of event metrics - find out what you should be measuring and how to use it for growth.

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You choose when and where you learn

The VEI Skills Training Programme is on-demand and accessible anywhere in the world to fit around your working day. Whether you chose to do an hour a day or complete the pathway in one sitting, you have the freedom to define your learning.

Over 2,000 global events professionals have chosen the VEI Skills Program

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Marvin Pinto, Project Manager, 1st Arabia Tradeshows & Conferences

It was great to learn more about the digital elements and about the different tools required for measuring the overall success of the marketing campaign. The examples are valuable and industry-related so this allows for a quicker grasp of concepts.

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Heather Cook, Special Events Project Manager, WWF

Clear, informative, and easy to understand. Really easy to learn tangible ways to positively impact future marketing of virtual events.

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Emily Hutton, Marketing and Communications Manager, Forum Europe

I enjoyed the coherent breakdown of different marketing techniques and focus in relation to maximizing attendance for a virtual event. The worksheets for the persona mapping out and then relating the positioning messaging to each one was a nice way of working through the theory.

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Who is the VEI Skills Program for?

The VEI Skills Program is for any event professional looking to upskill to deliver excellent virtual and hybrid events.

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Fully CPD Accredited

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On-demand Learning - 100% Online. Learn Anytime. Learn Anywhere

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Gain an industry recognized certification

A dynamic learning experience

Rather than broad “catch-all” single trainer sessions, the VEI Skills Program is delivered by multiple subject matter experts. This ensures you only get the most qualified knowledge and insight.

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