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Eric Louw

Managing Partner

The Social Effect

Eric Louw

Having joined The Social Effect in 2005, Eric has deep experience in marketing the full gamut of B2B events, from trade shows to conferences to webinars to full on virtual events. As virtual events came to the foreground, he co-created the MOVE (Marketing Optimisation for Virtual Events) methodology to help B2B event marketers succeed in this relatively new industry.

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