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SALES SKILLS PATHWAY

Learn the new skillset powering unprecedented revenue growth for virtual and hybrid events

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Fully CPD Accredited

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On-demand Learning - 100% Online. Learn Anytime. Learn Anywhere

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Gain an industry recognized certification

The VEI Sales Pathway provides you with the strategies and tactics used by the world's most successful virtual and hybrid event sales professionals. Our training helps you identify massive revenue growth opportunities and monetize your events in innovative ways.

Key skills learned
 

  • How to drive revenue growth for virtual & hybrid events

  • How to identify and capitalize on new revenue opportunities

  • How to position the key metrics your customers are making purchase decisions on

+85
Student Net Promoter Score 

Chosen by global brands, including:

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VEI Sales Skills Pathway Modules

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Introduction to Virtual Events

What is a virtual event? Understand the components of online events and the key differences between virtual and physical.

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Measuring Success Post-Event

Virtual events are opening up a new world of event metrics - find out what you should be measuring and how to use it for growth.

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Monetizing Your Virtual Event

Learn how virtual events experts develop pricing and charging models and have created brand new revenue streams for you to implement in your market.

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Introduction to Hybrid Events

Gain insights and detailed know-how on how best to deliver hybrid events, the likely future for all events.

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Mastering Sales Skills for Your Virtual Event

Discover the key skills in selling virtual and hybrid events.


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You choose when and where you learn

The VEI Skills Training Programme is on-demand and accessible anywhere in the world to fit around your working day. Whether you chose to do an hour a day or complete the pathway in one sitting, you have the freedom to define your learning.

Over 2,000 global events professionals have chosen the VEI Skills Program

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Tony Lorenz, Global Head of Event Solutions and SVP, Strategy, Intrado Digital Media

In general, for the certification program's entirety, it is excellent and easily the strongest in the industry. An on-demand solution is a right way to go in terms of delivery. Thank you, VEI for leading in this growing and critically important area of the events industry.

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Hannah Mills, Event Manager, Informa Markets

I would recommend the course because it's engaging and has market leaders teaching you skills and knowledge from their experience. The exercises also allow you to use the information gained in the module and tailor it to your event.

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Lynne Price-Walker, Member Services Director, Small Cell Forum (SCF)

A really engaging course led by knowledgeable, experienced professionals. The enthusiasm of the speakers and quality of content is great and very much up to date. The subject matter and pace of each individual module skilfully and successfully demonstrate the key challenges of virtual events. Wherever you are on your event management journey you will benefit from this excellent course.

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Who is the VEI Skills Program for?

The VEI Skills Program is for any event professional looking to upskill to deliver excellent virtual and hybrid events.

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A dynamic learning experience

Rather than broad “catch-all” single trainer sessions, the VEI Skills Program is delivered by multiple subject matter experts. This ensures you only get the most qualified knowledge and insight.

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Our global leading Subject Matter Experts

By joining the VEI program, you will benefit from the knowledge of 17+ global leading subject matter experts, from across many event models and sectors.  All are specialists in their specific areas of virtual and hybrid events, which means that you have access to THE most relevant information for each module