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VEI Skills Pathways

As virtual and hybrid events continue to offer new avenues to expand global reach, develop new revenue streams, grow online communities, and provide increased analytics, it is crucial that event professionals have the skills to capitalize on these new opportunities.

 

The VEI certification Skills pathways will enable event professionals to produce and deliver exceptional digital event experiences.

 

All pathways are on-demand providing a learning experience tailored to your needs, at your own pace, and with 17 leading global subject matter experts you will benefit from a diverse range of specialist knowledge across all aspects of virtual and hybrid events.

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Skills Pathways

NEW!

Become a GOLD member and upskill in the core disciplines of virtual and hybrid events. Our new skills pathways include 5 modules to deliver key skills by role and function, in a flexible, on-demand format. 

 

Marketing

Pathway

Learn the critical skills needed to promote digital events, grow audiences, utilize new data opportunities, and build powerful event communities. 

 

MODULES INCLUDED:
 

  • Introduction to Virtual Events

  • Introduction to Hybrid Events

  • Attracting Your Audience

  • Building Your Online Event Community

  • Measuring Success Post-Event

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Sales

Pathway

Build a powerful sales skill set, and maximize your digital event revenue. Discover how to monetize virtual events and master sales for digital events.

MODULES INCLUDED:
 

  • Introduction to Virtual Events

  • Introduction to Hybrid Events

  • Mastering Sales Skills for Virtual and Hybrid Events

  • Monetizing Your Virtual and Hybrid Events

  • Measuring Success Post-Event

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Operations

Pathway

Learn how to execute perfect digital experiences for attendees and sponsors. Find out how to choose the right tech, increase engagement and implement the key planning skills required.

MODULES INCLUDED:
 

  • Introduction to Virtual Events

  • Introduction to Hybrid Events

  • Executing Your Virtual and Hybrid Events on the Day

  • Increasing Audience Engagement

  • Choosing the Right Technology

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Content

Pathway

Discover how to create content to maximize uptake & engagement for virtual & hybrid events. Plus, find out how to create communities for serious event growth.

MODULES INCLUDED:
 

  • Introduction to Virtual Events

  • Introduction to Hybrid Events

  • Developing Strategic Content Design

  • Increasing Audience Engagement

  • Building Your Online Event Community

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Why Choose The VEI Skills Program?

Increase your revenue, grow your global reach, increase your customer retention, gain new data, improve customer analytics, gain a competitive edge, build your community and position your event brand at the heart of your market. 

 

  • 17 Leading Subject Matter Experts - rather than broad “catch-all” training, you will receive specific expert knowledge across each aspect of virtual and hybrid events

  • Flexible On-demand learning - learn at your own pace with 24 hours a day access, 7 days a week

  • Post-completion learning program - access materials and refresh your knowledge for continued learning even after you finish

  • Exclusive access to the VEI training platform discussion board - access to peer-to-peer learning and sharing of best practice

  • Industry recognized qualification - showcase and provide credibility for your knowledge and skills with peers, customers, and employers

  • Overwhelming industry approval - with a Net Promoter Score +85, you will be joining a world-leading, industry-endorsed program approved by event industry leaders

  • The VEIP certification is accredited by CPD - The Virtual Events Institute is an accredited CPD provider.

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Modular learning

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Hannah Mills, Event Manager
Informa Markets

I would recommend the course because it's engaging and has market leaders teaching you skills and knowledge from their experience. The exercises also allow you to use the information gained in the module and tailor it to your event.

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John Baldwin, Event Director
Connect Partnership Group

Let me start by saying I loved this course. An amazing group of subject matter experts discussed topics that were relevant in today's event world. I've taken a lot of courses in the past that seemed to be out-of-date and with old theories on how events should be run. Not this one. Great speakers, great content, and a great program.

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Liz Anderson, Senior Event Manager, Xero

The content does not push one technology above another.  Recommendations and learning are based on real-world experience.  It offers useful ways to assess your requirement based on your specific event needs. It promotes the importance of understanding your data and how this impacts the event experience.

Current members

VEI Students Include
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Candidates who have completed all 11 modules will be able to display the official Virtual Events Institute Certification badge. Our badge is recognized as a commitment to excellence and inspires confidence in your partners and attendees.

 

Our global leading Subject Matter Experts

By joining the VEI program, you will benefit from the knowledge of 17+ global leading subject matter experts, from across many event models and sectors.  All are specialists in their specific areas of virtual and hybrid events, which means that you have access to THE most relevant information for each module