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CONTENT SKILLS PATHWAY

Discover how to create content for your events that maximizes audience engagement and boosts brand growth

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Fully CPD Accredited

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On-demand Learning - 100% Online. Learn Anytime. Learn Anywhere

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Gain an industry recognized certification

Content creation for virtual and hybrid events requires a new approach and new skills. VEI training unlocks the skills needed to create content that drives brand growth, audience attendance and creates new revenue opportunities.

 

Learn from global experts as they share the techniques behind creating powerful content to take your events to the next level.

Key skills learned
 

  • How to create compelling content for virtual and hybrid event audiences

  • How to create powerful, engaged, and loyal event communities

  • How to use new metrics to benchmark and evolve your content

+85
Student Net Promoter Score 

Chosen by global brands, including:

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VEI Content Skills Pathway Modules

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Introduction to Virtual Events

What is a virtual event? Understand the components of online events and the key differences between virtual and physical.

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Building Your Online Event Community

Follow our detailed module on community building in a virtual environment to get close to your market and learn exactly what they need and want.

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Increasing Audience Engagement

Keeping your audience engaged is essential. Learn how to drive meaningful engagement, and provide unmissable experiences.

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Introduction to Hybrid Events

Gain insights and detailed know-how on how best to deliver hybrid events, the likely future for all events.

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Developing Strategic Content Design

Virtual content requires a different approach. Understand the elements behind compelling content.

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You choose when and where you learn

The VEI Skills Training Programme is on-demand and accessible anywhere in the world to fit around your working day. Whether you chose to do an hour a day or complete the pathway in one sitting, you have the freedom to define your learning.

Over 2,000 global events professionals have chosen the VEI Skills Program

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Laura Palker, CEO, Trade Show Solutions Center

I feel like I am getting real value for my investment and am glad to be earning this certification. I thought the checklists and working templates were extremely helpful. Very good, professional, and thorough.

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Amanda Rose, Digital Events Manager, Retail Marketing Group

Really beneficial starting points and areas to consider when building a community. Really great to deep dive into responsibilities and role requirements and what is needed to grow successfully. Having not known where to start previously I feel well-advised to begin thinking about how this could work for us

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Santa Selena Kuuse, Digital Solutions Manager, Cogs & Marvel

Great subject matter experts! It was unexpected to find such a detailed approach to community engagement included in the course.

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Who is the VEI Skills Program for?

The VEI Skills Program is for any event professional looking to upskill to deliver excellent virtual and hybrid events.

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A dynamic learning experience

Rather than broad “catch-all” single trainer sessions, the VEI Skills Program is delivered by multiple subject matter experts. This ensures you only get the most qualified knowledge and insight.

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Our global leading Subject Matter Experts

By joining the VEI program, you will benefit from the knowledge of 17+ global leading subject matter experts, from across many event models and sectors.  All are specialists in their specific areas of virtual and hybrid events, which means that you have access to THE most relevant information for each module