Paul MacDonald

Founder & MD

Unity53

New normal beats old normal.

A multi award winning leader with over 20 years of demonstrable and consistent success in global B2B live marketing environments.

Paul believes that the global B2B event industry is going through a period of exciting transformation. Winners will be those who serve communities with a year-round hybrid model of digital, virtual, and in-person experiences and have a central purpose that positively impacts the environment and society. Simply connecting buyers and sellers is no longer fit for purpose.

Over his career Paul has grown, launched, and acquired B2B events in multiple sectors within the UK, USA, China, Italy, Spain, Portugal, France, Belgium, Sweden, Finland, Netherlands, Germany, and Switzerland.
Paul has worked alongside, and learnt from, some of the industries elite and most recently held a global management position with, top 20 event organiser, Easyfairs.

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