Kimberly Hardcastle-Geddes is the chief marketing strategist and former owner of mdg, A Freeman Company. Specializing in online and physical event planning, production and promotion, mdg brings together marketing strategists, digital specialists, engagement experts and a robust creative team to provide complete solutions that help clients achieve their organizational objectives in the era of COVID-19. Kimberly is a CEM faculty member, a Krakoff Leaders Institute alumna, a columnist in PCMA magazine, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent association and corporate event clients.