Toby is the Co-founder and CEO of Crowdcentric Media and Founder of Social Media Week.

Crowdcentric Media is a global media and events company founded in 2010. We connect decision-makers and thought leaders across marketing, technology, and culture to inspire creative thinking and drive business results.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

Toby is also an advisor to a number of companies including Simon Data, a SaaS marketing platform that helps clients deliver better customer experiences using data and Grand, a personal finance app where people save to win cash prizes.

As a thought leader in media, marketing and technology, Toby has been featured in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, AdWeek, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Chile, Social Media Brazil, The Co-Creation Conference, Phoenix and SXSW. In 2013, The Next Web named Toby as one of New York's 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.