Website Background 3.png

ADVISORS

Christian Merhy

Partner, Invado Group

Strategic marketing executive with extensive experience growing sales and profit by developing strategy and delivering market-leading SaaS products and services for the information technology segments. Particular strength in aligning marketing execution with sales goals. Career focus in high velocity information technology segments where high growth and strong competitive pressures are at play. Known for driving efficiency and using data-driven decision-making, analytics and voice of customer to accelerate solution sales growth. Successful record of leading and developing strong marketing, product marketing, marketing automation and sales enablement teams to increase engagement, accountability and results.

- 20 years of progressive product marketing experience
- CMO experience for companies up to $100M
- Extensive B2B enterprise software experience
- Health IT software experience including IT security, compliance and privacy
- Deep understanding of IoT security landscape
- Career focus on C-Suite, CISO, CSO, CIO, IT Operations, and Security buyers
- Extensive experience in Identity Management and Security segments
- Demonstrable solution marketing experience
- Extensive M&A integration experience
- Real-life experiences in deploying Pragmatic Marketing methodology
- Expertise in corporate branding, press and analyst relations
- Rich portfolio of deploying integrated demand generation strategies inclusive of digital marketing
- Strong expertise in messaging and positioning
- Strong personnel management expertise
- Strong competitive analysis expertise
- Managed cross functional marketing teams
- Managed sales enablement and marketing engineering teams
- Managed internationally dispersed employees (India, Israel, Austria, UK, Brazil)
- Strong multi-cultural background
- Set up & managed int. distributors in 14 countries
- BSEE and MBA
- Fluent in French

0
  • LinkedIn
  • Facebook
  • Twitter Icon
  • Instagram
  • Youtube