Sasha Frieze

Founder & Managing Director

The Business Narrative

Awarded Event Producer of the Year 2020 by Conference News a week before lockdown and shortlisted for the C&IT Awards Conference of the Year in August 2020, Sasha leads The Business Narrative, a conference and business events consultancy.

An event producer with decades of experience she curates virtual, hybrid and in-person events with purpose for businesses and non-profits delivering measurable results. 25+ years in the events industry producing over 1,000 events gives her a breadth of experience and Sasha brings a combination of curiosity, creativity and commercial reality to event briefs using her proprietary Event Narrative Framework - seven questions designed to create a coherent narrative communicating your event’s purpose – and a lot of coffee.

A Fellow of both the Royal Society of Arts and Chartered Institute of Marketing, Sasha is committed to giving back to her industry as a Mentor for the Fast Forward 15, on the board of the event industry’s Event Apprenticeships Programme and a Visiting Lecturer in Event Management at Westminster University.

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