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Creating New Value and Revenue, through a

Balluun-powered Digital Tradeshow - A Case Study 

Presented by


13 May

4 pm BST | 11 am EDT

COVID rapidly accelerated the digital transformation imperatives for the exhibition and tradeshow industry. While launching new digital experiences was a learning experience for many, the industry also experienced successful launches that drove value for their community and paves the way for future innovation.

This engaging session will showcase one such example:  a case study of the Specialty Food Association Live! Event, which ran 3 separate week-long digital tradeshow events in 2020-2021. These were eye-opening successes, which have led SFA to invest more deeply into their digital experience. Hear from Leo Squatrito, Vice-President of the Specialty Food Association in a conversation with Balluun VP Scott Evans, about launching the virtual event, along with the results, best practices and key learnings. 

In addition, Vince Tsai, Balluun Vice-President will run through a demo of the Balluun platform, an industry leading platform vetted and selected by  global exhibitions companies, including Informa and Reed to power a number of their key events. You’ll also hear advice and tips on some key things to look for when selecting your platform and partner. Not everything looks the same once you get under the covers!

Speakers include:

Scott Evans, Vice President of Business and Partner Development, Balluun Inc.

Leo Squatrito, Vice President, Events and Member Development, Specialty Food Association

Vince Tsai, Vice President, Customer and Growth, Balluun


About Balluun

Balluun is the leading cloud-based platform for event organizers to create virtual, hybrid and year-round digital trade show experiences for their B2B buyers, sellers and all key audiences. Event organizers use our highly configurable platform to launch and operate their own uniquely branded digital experience tailored to their industry, audiences and business objectives. Our modular platform can integrate a dynamic product-driven marketplace, e-Commerce, networking, live and on-demand programming, and matchmaking – helping operators to create a rich and engaging experience that drives product and seller discovery, peer-to-peer engagement and more business - delivering real value to your industry.

From running hybrid/virtual events, to building year-round digital communities, Balluun is your partner for digital transformation strategies.